Qualitative Research in Sport Management

Good qualitative research can help sport management researchers and industry professionals solve difficult problems and better understand their organizations, stakeholders, and performance. This book is a user-friendly introduction to qualitative methods in sport management, covering the full research process from research planning to reporting results. It includes expanded coverage of cutting-edge areas such as digital and social media research, critical realism, and social network analysis. It also examines the reflective and interrogative processes required for developing effective qualitative research questions and includes a deeper discussion of ontology and epistemology in the light of today's rapidly changing society. Every chapter includes examples of real qualitative research, including shorter research briefs and extended case studies, reflecting the exciting qualitative research that is currently occurring in sport business and management. It is essential reading for courses in sport management, sport business, sport policy, sport marketing, sport media, and communications, providing students, researchers, and practitioners with the knowledge and skills to undertake qualitative research while deepening their understanding of how the social world can be perceived and interpreted through a particular theoretical lens.

Format: Paperback / softback
Length: 534 pages
Publication date: 31 December 2020
Publisher: Taylor & Francis Ltd

Good qualitative research plays a crucial role in aiding sport management researchers and industry professionals in solving complex problems and gaining a deeper understanding of their organizations, stakeholders, and performance. In a fully revised and expanded new edition, this book serves as a user-friendly introduction to qualitative methods in sport management. Covering the entire research process from research planning to reporting results, this edition includes extensive coverage of cutting-edge areas such as digital and social media research, critical realism, and social network analysis.

The book delves into the reflective and interrogative processes necessary for developing effective qualitative research questions, while also exploring ontology and epistemology in the context of today's rapidly changing society. It takes the reader step-by-step through essential and emerging qualitative methods, including actor network theory, ethnography, computer-assisted data analysis, and sampling typologies. Each chapter includes examples of real qualitative research, including shorter research briefs and extended case studies, showcasing the exciting qualitative research happening in the sport business and management field. These examples highlight the connections between research and sport management practice.

This book is an essential resource for courses in sport management, sport business, sport policy, sport marketing, sport media, and communications. It equips students, researchers, and practitioners with the knowledge and skills to conduct qualitative research while enhancing their understanding of how the social world can be perceived and interpreted through a specific theoretical lens. Additionally, useful online materials such as recommended readings and PowerPoint slides are provided to support the learning process. By embracing qualitative research, sport management professionals can gain a more nuanced and comprehensive understanding of the complex dynamics within their organizations and the broader sport industry, leading to better decision-making and more effective strategies for success.

Weight: 968g
Dimension: 174 x 246 x 36 (mm)
ISBN-13: 9780367426606
Edition number: 2 New edition