Qualitative Research Methods for Media Studies

The textbook provides step-by-step instructions, case studies, and activities to help students understand media ethics and perform research in the digital age.

\n Format: Paperback / softback
\n Length: 256 pages
\n Publication date: 26 October 2021
\n Publisher: Taylor & Francis Ltd
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Introduction:
This textbook is designed to provide students with a comprehensive and up-to-date introduction to media research methods. It is ideal for undergraduate and graduate students studying media, communication, and related fields.
Chapter One:
The first chapter introduces the key concepts and theories of media research, including audience analysis, content analysis, and media framing. It also provides an overview of different research designs and methodologies, such as surveys, experiments, and case studies.
Chapter Two:
In the second chapter, students learn about the process of conducting primary research, including developing research questions, selecting research methods, and collecting data. The chapter also covers data analysis techniques, such as descriptive statistics, content analysis, and qualitative analysis.
Chapter Three:
The third chapter focuses on secondary research, including literature reviews, content analysis, and media archives. It provides students with the skills to identify relevant research, evaluate the quality of research, and integrate secondary data into their own research projects.
Chapter Four:
The fourth chapter explores the ethical considerations in media research, including issues of privacy, consent, and representation. It provides students with the tools they need to navigate ethical dilemmas and ensure that their research is ethical and responsible.
Chapter Five:
The fifth chapter introduces digital technologies and their impact on media research. It discusses performing online and social media research, as well as how to use this data to inform media research projects.
Chapter Six:
The sixth chapter provides a case study of a media research project, drawn from published research. It demonstrates the application of the methods and techniques discussed in the previous chapters and provides students with a deeper understanding of each method.
Conclusion:
In conclusion, this textbook provides students with a comprehensive and practical guide to media research methods. It integrates theory with practice, provides real-world examples, and encourages students to think critically and ethically about media research.

\n Weight: 396g\n
Dimension: 153 x 250 x 20 (mm)\n
ISBN-13: 9780367641504\n
Edition number: 3 New edition\n