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Lawrence Cunningham

Quality Shareholders: How the Best Managers Attract and Keep Them

Quality Shareholders: How the Best Managers Attract and Keep Them

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  • More about Quality Shareholders: How the Best Managers Attract and Keep Them


Shareholders attitudes toward the companies in which they invest vary widely, from time horizon to conviction. Companies need "quality shareholders" to ensure their long-term success. Lawrence A. Cunningham offers an expert guide to attracting and keeping quality shareholders, which can result in numerous comparative and competitive advantages for companies and their managers. He explores dozens of corporate practices and policies that can help shape the shareholder base and bring in committed owners. This book is vital reading for investors, executives, and directors seeking to understand and attract the kind of shareholders that their companies need.

Format: Hardback
Length: 264 pages
Publication date: 03 November 2020
Publisher: Columbia University Press


In the ever-evolving financial landscape, the attitudes of shareholders towards the companies in which they invest exhibit a wide range of perspectives, spanning from short-term to long-term horizons and varying levels of conviction. In the face of challenges such as indexers, short-term traders, and activists, businesses must prioritize the cultivation of dedicated and committed shareholders to ensure their long-term success.

Quality shareholders, as coined by Warren Buffett, are those who invest substantial amounts of capital and hold their positions for extended periods. These shareholders bring numerous benefits to companies and their management teams. Firstly, they provide a stable foundation for long-term business strategy execution, as their commitment and patience allow for a more gradual and sustainable approach. Additionally, a high density of dedicated long-term shareholders creates a loyal cohort that stands by the company in times of adversity, providing a sense of stability and support.

Lawrence A. Cunningham, in his insightful book, offers a comprehensive guide to attracting and retaining quality shareholders. He demonstrates that a well-defined shareholder base, characterized by a high density of dedicated long-term owners, can yield significant comparative and competitive advantages. By implementing practices and policies such as rational capital allocation, long-term performance metrics, and a shareholder-oriented culture, companies can shape their shareholder base and attract committed owners.

Cunningham delves into a multitude of corporate practices and policies that can contribute to attracting and retaining quality shareholders. He explores how companies can allocate resources effectively, prioritize long-term growth, and communicate their vision and values to investors. He also highlights the importance of building strong relationships with shareholders, engaging in transparent communication, and providing opportunities for shareholder participation.

By focusing on the benefits for corporations and their investors, Cunningham sheds light on what attracts quality shareholders to certain companies and what it means to have them in an investor base. He emphasizes the importance of building a shareholder base that aligns with the company's long-term goals and values, as this fosters a sense of shared ownership and commitment.

This book is a valuable resource for investors, executives, and directors seeking to understand and attract the kind of shareholders that their companies need for sustainable growth and success. By embracing quality shareholder principles, businesses can create a solid foundation for long-term prosperity and resilience in an ever-changing financial world.

Weight: 478g
Dimension: 162 x 236 x 25 (mm)
ISBN-13: 9780231198806

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