R.E.D. Marketing: The Three Ingredients of Leading Brands

R.E.D. Marketing is a transparent and flexible methodology from Yum! Brands that harnesses the power of relevance, ease, and distinction to drive sustainable brand growth and business success. This book provides simple frameworks and engaging stories to help everyone in a company understand what works for driving brand growth.

Format: Hardback
Length: 288 pages
Publication date: 08 July 2021
Publisher: HarperCollins Focus

R.E.D. Marketing is a powerful and transparent methodology that has been successfully applied by the recent CEO and current CMO of Yum! Brands to lead Taco Bell and KFC to double-digit growth. This book, filled with simple frameworks and engaging stories, aims to help everyone in your company understand what works for driving sustainable brand growth and business success.

In 2011, Greg Creed and Ken Muench, the co-authors and CMO of Taco Bell, developed the R.E.D. (Relevance, Ease, Distinctiveness) method. This method is simple and can be understood by anyone, without the need for complicated terms or a PhD. It works in three different ways:

Relevance: Is it relevant to the marketplace?
Ease: Is it easy to access and use?
Distinction: Does it stand out from competition?

By combining actual examples from Yum! and other recognizable brands, along with the latest findings in marketing, neuroscience, and behavioral economics, and the authors' own experience marketing three different brands across 120 countries, your brand can set and achieve a truly breakthrough marketing campaign utilizing R.E.D. Marketing.

This book provides a comprehensive guide to creating effective marketing campaigns that resonate with your target audience and drive measurable results. It covers topics such as identifying your unique selling proposition, developing compelling brand messaging, and leveraging digital marketing channels to reach your audience.

The authors also share practical tips and strategies for measuring the success of your marketing campaigns, including using data analytics to track customer behavior and optimize your marketing efforts.

Whether you are a marketing professional, business owner, or entrepreneur, this book will provide you with the tools and insights you need to create breakthrough marketing campaigns that drive sustainable brand growth and business success.

Weight: 440g
Dimension: 162 x 237 x 198 (mm)
ISBN-13: 9781400223299