Radical Business: How to Transform Your Organization in the Age of Global Crisis

Businesses can shift from being a makers of goods to a force for good by taking simple steps to change human behavior and dismantle decades of investment that reinforce obsolete practices. Examples of companies already taking action are provided, and a framework is offered to help C-suite leaders and executive teams develop their own blueprint for putting societal value at the heart of their business.

Format: Hardback
Length: 200 pages
Publication date: 19 April 2022
Publisher: Emerald Publishing Limited

The world is facing numerous crises, including income inequality and climate change, which have been significantly influenced by businesses. While businesses have contributed to these problems, they also have the potential to be a force for positive change. In his book, Radical Business, John Davis argues that the changes required to shift from being a maker of goods to a force for good are surprisingly simple. However, the challenge lies in changing human behavior and dismantling decades of investment that reinforce obsolete practices.

Davis provides examples of companies that are already taking action and offers a simple framework for C-suite leaders and executive teams to develop their own blueprint for putting societal value at the heart of their business. He emphasizes the importance of creating a shared vision, aligning values, and measuring success in terms of societal impact rather than financial profits.

To achieve this shift, businesses need to embrace a more holistic approach to their operations. They should consider the impact of their products and services on society and the environment, and work towards creating sustainable and socially responsible practices. This may involve investing in renewable energy, reducing waste and pollution, and providing fair wages and working conditions for their employees.

Furthermore, businesses should prioritize customer satisfaction and engagement rather than short-term profits. This means putting the needs and well-being of their customers first, and creating products and services that meet their needs and contribute to their well-being. By doing so, businesses can build long-term relationships with their customers and create a loyal customer base.

In conclusion, businesses have the potential to be a force for positive change in the world. By embracing a more holistic approach to their operations, prioritizing customer satisfaction and engagement, and putting societal value at the heart of their business, businesses can create a sustainable and prosperous future for themselves and for society as a whole.

Dimension: 229 x 152 x 16 (mm)
ISBN-13: 9781802628081