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Ken Allen

Radical Simplicity: How simplicity transformed a loss-making mega brand into a world-class performer

Radical Simplicity: How simplicity transformed a loss-making mega brand into a world-class performer

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  • Condition: Brand new
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The key to rising to the top of your company lies in a simple message and philosophy. This business memoir by global CEO Ken Allen shares strategies and skills developed throughout his career, focusing on strategy and practical advice. It is an accessible read for entrepreneurs and managers, packed with motivational material and no-nonsense tips.

Format: Hardback
Length: 224 pages
Publication date: 05 September 2019
Publisher: Ebury Publishing


The path to success within your organization hinges on a straightforward message and philosophy. This remarkable inspirational tale serves as a source of motivation for aspiring innovators, market disruptors, and global business entrepreneurs. As DHL celebrates its fiftieth anniversary as a leading delivery company worldwide, global CEO Ken Allen shares the captivating story of his ascent to the top of the industry. In this captivating business memoir, he delves into the strategies and skills he has honed throughout his career, drawing upon both his fundamental values and extensive expertise. This book serves as an invaluable guide to achieving success in any business, emphasizing a strategic approach and practical advice while unveiling the essential lessons required for excelling in both personal and professional endeavors. It is a readily accessible read for entrepreneurs and managers at various stages of their careers, brimming with motivational content and practical tips. Without a doubt, this straightforward and authentic book is a must-have for anyone aspiring to reach the pinnacle of their field.

Weight: 444g
Dimension: 162 x 243 x 20 (mm)
ISBN-13: 9781529104721

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