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Rapid Sensory Profiling Techniques: Applications in New Product Development and Consumer Research
Rapid Sensory Profiling Techniques: Applications in New Product Development and Consumer Research
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Excellent- More about Rapid Sensory Profiling Techniques: Applications in New Product Development and Consumer Research
Rapid Sensory Profiling Techniques: Applications in New Product Development and Consumer Research,Second Edition provides the latest findings and recommendations on the proper choice and use of rapid product profiling methods, with discussions on theory, pros, cons, and applications through case studies. It is an essential resource for researchers and developers in meeting shorter product turnaround times at lower costs and with no compromise on quality, especially in an industry challenged by a speed-to-market mantra.
Format: Paperback / softback
Length: 584 pages
Publication date: 01 November 2022
Publisher: Elsevier Science Publishing Co Inc
Rapid Sensory Profiling Techniques: Applications in New Product Development and Consumer Research, Second Edition delves into the latest advancements and insightful recommendations regarding the judicious selection and effective application of rapid product profiling methodologies. Comprising a comprehensive collection of chapters authored by esteemed experts in their respective fields, each chapter offers in-depth discussions on theoretical foundations, advantages, limitations, and practical applications of each method, supported by illustrative case studies. This invaluable resource serves as a powerful tool for educators and professionals engaged in research and development, equipping them with the knowledge and skills necessary to achieve shorter product turnaround times, reduced costs, and uncompromised quality, all while navigating the demands of an industry driven by the mantra of speed to market.
Moreover, this book extends beyond the realm of scientific communities and becomes an indispensable necessity in industries grappling with the urgent need to meet market demands swiftly. It serves as a guiding light, illuminating the path to success in a competitive landscape where innovation and timely execution are paramount.
Dimension: 229 x 152 (mm)
ISBN-13: 9780128219362
Edition number: 2 ed
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