This book provides a flight plan for startups to navigate the turbulence of marketing and build a sustainable company culture. It is written by Orly Zeewy, a brand architect who has worked with dozens of founders and entrepreneurs to uncover their brands DNA.

\n Format: Paperback / softback
\n Length: 86 pages
\n Publication date: 10 May 2021
\n Publisher: Taylor & Francis Ltd
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A Powerful and Urgent Introduction to Lean Marketing and the Magic of Getting It Right

In the dynamic world of startups, where the journey is as thrilling as the destination, the analogy of flying a plane while building it is a fitting one. Just like a startup, with its myriad moving parts, phases, and personalities, a successful marketing strategy requires a continuous iterative approach. Just as a pilot navigates the turbulence and ensures a safe landing, Orly Zeewy, a brand architect, guides startups through the complexities of marketing, offering a flight plan to ensure they reach their desired destination.

Orly Zeewy is a seasoned brand architect who has worked closely with dozens of founders and entrepreneurs, helping them uncover their brands' DNA. In her book, "Ready, Launch, Brand: The Lean Marketing Guide for Startups," she shares her invaluable insights and brand process for building the right team, attracting brand evangelists, and cultivating a sustainable company culture. With her extensive experience in running a successful brand consulting practice and directing marketing programs for national clients, Orly brings a wealth of knowledge and expertise to the table.

In "Ready, Launch, Brand," Orly delves into the critical marketing gaps that can hinder sales growth and scalability. She provides practical strategies and actionable steps to close these gaps, enabling startups to navigate the challenges of marketing effectively. From building the right team to attracting brand evangelists and cultivating a sustainable company culture, Orly offers a comprehensive guide that empowers startups to thrive in the competitive landscape.

Prior to starting her brand consulting practice, Orly had a successful career as the founder and CEO of Zeewy Design and Marketing Communications, a renowned firm recognized for its award-winning work. She has also served as a lecturer at the Wharton School of Business at the University of Pennsylvania, where she shared her insights with aspiring entrepreneurs. Orly's expertise has been featured in the business section of the Philadelphia Inquirer, further testament to her reputation as a thought leader in the field of marketing.

Whether you are a founder, entrepreneur, or marketing professional, "Ready, Launch, Brand" is a must-read book that will empower you to navigate the complexities of marketing and build a successful brand. With Orly Zeewy's guidance, you will be well-equipped to take your startup to new heights and achieve your marketing goals.

\n Weight: 172g\n
Dimension: 152 x 227 x 15 (mm)\n
ISBN-13: 9780367466626\n \n