Jeremy Dalton
Reality Check: How VR and AR Can Supercharge Your Business
Reality Check: How VR and AR Can Supercharge Your Business
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- More about Reality Check: How VR and AR Can Supercharge Your Business
Reality Check is a practical guide for senior leaders, strategists, and innovation professionals to understand how virtual, augmented, and extended reality (VR, AR, and XR) can deliver real business value. It offers a clear view of how these tools are transforming industries, identifying high-impact use cases, integrating them into business models, evaluating ROI, infrastructure needs, and leadership buy-in, and featuring interviews with pioneers and case studies from leading organizations. Themes include immersive technology, XR strategy, business innovation, digital transformation, future of work, and competitive advantage.
Format: Hardback
Length: 280 pages
Publication date: 03 June 2025
Publisher: Kogan Page Ltd
Immersive tech has been around for a while, but it's still underused outside of gaming and demos. Jeremy Dalton's book, "Reality Check: Is Immersive Tech Just Hype, or Your Next Strategic Advantage?" offers a clear view of how these tools are transforming industries, from manufacturing and healthcare to education, retail, and beyond.
In this book, you'll learn how to:
* Separate short-term trends from scalable, long-term XR applications
* Identify high-impact use cases to improve efficiency, productivity, and engagement
* Integrate immersive tech into your business model with minimal disruption
* Evaluate ROI, infrastructure needs, and leadership buy-in for emerging tech adoption
Featuring interviews with pioneers and case studies from leading organizations, "Reality Check" helps you lead with clarity, adopt with purpose, and stay ahead of the curve in a fast-moving digital landscape.
Themes include:
* Immersive technology
* XR strategy
* Business innovation
* Digital transformation
* Future of work
* Competitive advantage
Whether you're a senior leader, strategist, or innovation professional, "Reality Check" is a must-read for anyone looking to understand how immersive tech can deliver real business value.
Dimension: 234 x 156 (mm)
ISBN-13: 9781398618756
Edition number: 2 Revised edition
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