Robert AlanBrookey,JasonPhillips,TimothyPollard
Reasserting the Disney Brand in the Streaming Era: A Critical Examination of Disney+
Reasserting the Disney Brand in the Streaming Era: A Critical Examination of Disney+
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Format: Paperback / softback
Length: 140 pages
Publication date: 07 October 2024
Publisher: Taylor & Francis Ltd
Reasserting the Disney Brand in the Streaming Era investigates the evolution of the Disney brand at a pivotal moment – the move from content creation to acquisition and streaming – and how the company reasserted its brand in a changing marketplace.
Weight: 244g
Dimension: 157 x 235 x 11 (mm)
ISBN-13: 9781032428673
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