Rebranding: A Guide for Historic Houses, Museums, Sites, and Organizations

Historic house museums and historical societies can rebrand to attract a younger, more diverse audience by renaming or developing a new look.

Format: Paperback / softback
Length: 184 pages
Publication date: 11 March 2022
Publisher: Rowman & Littlefield

If you're part of the leadership team of a small historic house museum or historical society, you might consider rebranding – either renaming your organization or developing a new look – to make your organization more appealing to a younger, more diverse audience. Here's a guide to doing that.

Rebranding can be a powerful way to attract new visitors and members to your organization, and to increase your visibility in the community. Here are some tips to help you get started:

1. Define your brand: Before you can start rebranding, you need to define your brand. What are your organization's values? What message do you want to convey to your audience? What makes your organization unique?

2. Research your audience: Once you have defined your brand, you need to research your audience. Who are your current visitors and members? What are their interests and needs? What are the demographics of your audience?

3. Develop a new brand identity: Based on your research, you can develop a new brand identity that reflects your organization's values and appeals to your audience. This may include a new name, logo, and visual identity.

4. Communicate your new brand: Once you have developed your new brand identity, you need to communicate it to your audience. This may include social media, email marketing, and print advertising.

5. Monitor your results: Finally, you need to monitor your results to see how your rebranding is affecting your organization. Are you attracting new visitors and members? Are you increasing your visibility in the community?

Rebranding can be a complex process, but it can be a rewarding way to grow your organization and reach new audiences. By following these tips, you can develop a new brand identity that reflects your organization's values and appeals to a younger, more diverse audience.

Weight: 295g
Dimension: 230 x 153 x 12 (mm)
ISBN-13: 9781538148907