Shulph Ink
Recasting the Disney Princess in an Era of New Media and Social Movements
Recasting the Disney Princess in an Era of New Media and Social Movements
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The Walt Disney Company rebranded and recast itself around "woke," empowered entertainment in the late 2000s, revitalizing its princess franchise and seeking to elevate its female characters into heroes who save the day. "Recasting the Disney Princess in an Era of New Media and Social Movements" examines how the company has co-opted contemporary social discourse and incorporated it into its branding initiatives, programming, and films. The contributors study the Disney princesses to evaluate how the company has addressed the patriarchy and its own legacy.
Format: Paperback / softback
Length: 386 pages
Publication date: 15 March 2022
Publisher: Lexington Books
In the late 2000s, the Walt Disney Company underwent a significant transformation, expanding its reach, rebranding itself, and recasting its entertainment offerings around the concept of "woke," empowered entertainment. This era marked a revitalization of the company's princess franchise, with a deliberate focus on elevating its female characters to hero status, empowering them to save the day.
Recasting the Disney Princess in an Era of New Media and Social Movements delves into the intricate ways in which the Walt Disney Company has co-opted contemporary social discourse, incorporating the perspectives and interpretations of audiences shaped by new media and activism into its branding initiatives, programming, and films. The contributors to this collection examine the company's most iconic franchise, the Disney princesses, to assess how the company has addressed issues related to patriarchy and its own legacy, which has been deeply entrenched in popular culture for decades.
Recasting the Disney Princess provides a comprehensive exploration of how the current Disney era reflects the changing dynamics of a global society where audiences are empowered by new media and social justice movements. It sheds light on the ways in which the Disney princesses have evolved, becoming more diverse, inclusive, and representative of a broader range of experiences and identities. The book also highlights the challenges and controversies that have accompanied this transformation, as well as the positive impact that it has had on the representation of women and girls in media and popular culture.
In conclusion, Recasting the Disney Princess is a thought-provoking and timely examination of the ways in which the Walt Disney Company has responded to the changing social landscape and the demand for more inclusive and empowered entertainment. It offers valuable insights into the evolution of the Disney princess franchise, the impact of new media and social justice movements on popular culture, and the ongoing struggle for gender equality and representation in media and society.
Weight: 544g
Dimension: 230 x 153 x 26 (mm)
ISBN-13: 9781793604033
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