Recognise Me

Brand recognition is essential for enterprising organizations, and brand design is the ultimate factor that drives it. Ken Cato's book "Recognise Me" draws on wisdom gained from over 50 years of experience with clients from over 100 countries, emphasizing the importance of effective brand identity.

Format: Hardback
Length: 400 pages
Publication date: 07 July 2022
Publisher: Artista Publishing

Brand recognition is the ultimate objective of any enterprising organization. In the face of competing products or services that may appear similar, identification becomes paramount. A brand's identity serves as a beacon that illuminates an enterprise's strategic direction.

Brand design stands as the pivotal element that propels an enterprise toward recognition. In his book titled "Recognise Me," Ken Cato, a renowned brand strategist, draws upon a wealth of insights accumulated through his extensive experience working with clients from across 100 countries and in nearly every imaginable domain of business.

By delving into numerous examples of brand design and utilization, Cato demonstrates how exceptional brands are crafted by individuals who possess a deep understanding and responsiveness to them. His insights are interspersed with the perspectives of prominent figures in the business, arts, and community, emphasizing the paramount importance of effective brand identity in today's world.

Weight: 2700g
Dimension: 240 x 240 x 50 (mm)
ISBN-13: 9780895381293