Red Pilled - The Allure of Digital Hate

Online platforms have been used to reinvent racist, sexist, and xenophobic ideologies into new sociotechnical forms, known as digital hate. Luke Munn investigates four objects: 8chan, QAnon, Parler, and Gab, to understand how digital hate infiltrates hearts and minds.

Format: Paperback / softback
Length: 204 pages
Publication date: 21 March 2023
Publisher: Transcript Verlag

Hate is undergoing a revival, with online platforms serving as a conduit for repackaging outdated and discriminatory ideologies into fresh sociotechnical manifestations. This phenomenon, known as digital hate, harnesses the power of the Internet to enhance its allure and broaden its reach. To unravel the intricate logic behind hate, Luke Munn delves into four key objects: 8chan, an infamous cesspool of the Internet; QAnon, a widely embraced meta-conspiracy; Parler, a social media site; and Gab, a platform catering to individuals with specific beliefs. By seamlessly integrating compelling human narratives with insights from media studies, psychology, political science, race and cultural studies, Munn paints a vivid picture of how digital hate permeates hearts and minds, shaping societal attitudes and behaviors.

Over the past two decades, online platforms have played a significant role in reinventing hate. These platforms have been used to reshape and disseminate racist, sexist, and xenophobic ideologies in novel sociotechnical forms. Digital hate, while not a new phenomenon, has evolved by leveraging the Internet to enhance its appeal and broaden its reach. To gain a deeper understanding of the logic behind hate, Luke Munn explores four key objects: 8chan, an infamous cesspool of the Internet; QAnon, a widely embraced meta-conspiracy; Parler, a social media site; and Gab, a platform catering to individuals with specific beliefs. Through a combination of powerful human stories and insights from media studies, psychology, political science, race and cultural studies, Munn paints a comprehensive picture of how digital hate infiltrates hearts and minds, shaping societal attitudes and behaviors.

In the digital age, online platforms have emerged as powerful tools for the dissemination of hate. Over the past two decades, these platforms have been instrumental in reshaping and revitalizing racist, sexist, and xenophobic ideologies. Digital hate, while not a novel concept, has evolved by leveraging the Internet to enhance its allure and broaden its reach. To gain a deeper understanding of the logic behind hate, Luke Munn delves into four key objects: 8chan, an infamous cesspool of the Internet; QAnon, a widely embraced meta-conspiracy; Parler, a social media site; and Gab, a platform catering to individuals with specific beliefs. By combining compelling human narratives with insights from media studies, psychology, political science, race and cultural studies, Munn paints a vivid picture of how digital hate permeates hearts and minds, shaping societal attitudes and behaviors.

Weight: 323g
Dimension: 23 x 15 (mm)
ISBN-13: 9783837666731