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Chunfeng Lin

Red Tourism in China: Commodification of Propaganda

Red Tourism in China: Commodification of Propaganda

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  • More about Red Tourism in China: Commodification of Propaganda

Red Tourism in China is a profitable industry that attracts visitors to sites of historical significance to the Communist Party of China and the Chinese Revolution. This book analyzes the industry's relationship with the state, private sector, communication, and capitalization, and presents a nuanced view of the social space of Red Tourism through the lens of neutral xuanchuan propaganda.

Format: Hardback
Length: 194 pages
Publication date: 30 December 2022
Publisher: Taylor & Francis Ltd


This captivating book delves into the highly lucrative "Red Tourism" industry in China, where visitors embark on pilgrimages to sites of profound historical significance to the Communist Party of China and the Chinese Revolution. By examining the intricate interplay between the state and the private sector, the book explores the evolving communication dynamics within the socialist past and the current wave of capitalization within the world's second-largest economy. Through a fresh perspective, the book challenges the conventional notion of propaganda by re-evaluating it through the lens of neutral "xuanchuan propaganda." This insightful analysis unveils the complex social landscape of Red Tourism, revealing that propaganda should be perceived as a commodity, an industry, or even a media system akin to the news media.

Drawing from a decade of extensive fieldwork and cultural analysis, this book offers valuable insights to students and scholars of communication studies, tourism, and Chinese politics. It provides a comprehensive exploration of the multifaceted aspects of Red Tourism, shedding light on its historical, social, and economic implications. By delving into the experiences of tourists, tour operators, and local communities, the book offers a nuanced understanding of the complex dynamics that shape this thriving industry.

Overall, this book is a must-read for anyone interested in gaining a deeper understanding of the intersection of politics, culture, and tourism in China. Its insightful analysis and comprehensive approach make it an invaluable resource for scholars and practitioners alike.

Weight: 530g
Dimension: 234 x 156 (mm)
ISBN-13: 9781032139609

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