Reimagining and Reshaping Events: Theoretical and practical perspectives

The events industry is undergoing a significant transformation due to the COVID-19 pandemic, leading to the cancellation and postponement of events and a move towards online and hybrid strategies. This book provides a comprehensive and user-friendly exploration of the new normal for the events industry, offering managerial perspectives on how to reimagine and reshape existing methods, techniques, and practices. It emphasizes the inclusion of technological advances, the development of online and hybrid strategies, the design of meaningful experiences, ethical catering choices, environmental and social responsibility, adapting to complex event situations, knowledge advancement with current technologies, and the maintenance of practitioner well-being.

Format: Hardback
Length: 256 pages
Publication date: 05 January 2022
Publisher: Goodfellow Publishers Limited

The events industry is undergoing a significant transformation driven by the impact of the COVID-19 pandemic. This has led to the cancellation and postponement of numerous events, as well as a shift towards online and hybrid strategies. Looking ahead, the future of the events industry will be characterized by a radically different landscape that will necessitate a thorough reimagining and reshaping of existing methods, techniques, and practices.

Reimagining and Reshaping Events: Theoretical and Practical Perspectives is a unique and user-friendly text that offers valuable insights into the evolving nature of the event industry. It provides a comprehensive exploration of managerial perspectives on how the industry is transforming, offering a rich blend of international real-life case studies and examples. The text contextualizes theory and illustrates how the industry has been compelled to adapt while simultaneously addressing critical technological and sustainability issues.

Key priorities explored in the text include:

Inclusion of technological advances and the development of online and hybrid strategies: The events industry has witnessed a rapid adoption of digital technologies, enabling the creation of virtual and hybrid events that can reach a global audience. This shift has opened up new opportunities for event organizers and participants alike.

Design of meaningful experiences considering the environment and sustainability: With growing concerns about climate change and environmental sustainability, event organizers are increasingly prioritizing the design of experiences that minimize their environmental impact. This includes the use of eco-friendly materials, the reduction of waste, and the promotion of sustainable practices.

Ethical catering choices, environmental and social responsibility: Event organizers are increasingly mindful of the ethical implications of their choices, including the sourcing of food and beverages, the treatment of staff and volunteers, and the impact on local communities. This includes the adoption of sustainable catering practices, the promotion of social responsibility, and the engagement with local stakeholders.

Adapting to complex event situations and incorporating COVID-19 strategies: The pandemic has presented event organizers with unique challenges, such as the need to adapt to changing health regulations, implement safety measures, and develop contingency plans for unexpected events. This has required a proactive approach and the integration of COVID-19 strategies into event planning.

Knowledge advancement with current technologies and sustainability practices: The events industry is constantly evolving, and event professionals must stay up-to-date with the latest technologies and sustainability practices to remain competitive. This includes the use of virtual and augmented reality, the integration of renewable energy sources, and the development of sustainable event management systems.

The maintenance of practitioner well-being: The well-being of event professionals is a critical concern, particularly in the context of the ongoing pandemic. The text emphasizes the importance of promoting practitioner well-being through measures such as stress management, mental health support, and career development opportunities.

Written in a user-friendly and engaging style, Reimagining and Reshaping Events adopts a practitioner perspective while drawing on theory from a broad range of discipline areas. It provides a comprehensive blend of theory and practice that is valuable for event professionals, educators, researchers, and students interested in the field of events management.

In conclusion, the events industry is undergoing a transformative phase driven by the COVID-19 pandemic. Reimagining and Reshaping Events: Theoretical and Practical Perspectives offers a valuable resource for understanding the changing landscape and developing strategies for success in this evolving industry. By embracing technological advances, prioritizing sustainability, and promoting practitioner well-being, event professionals can create meaningful experiences that resonate with their audiences and contribute to a more sustainable and responsible future.

Weight: 732g
Dimension: 193 x 252 x 27 (mm)
ISBN-13: 9781911635871