Reinventing Fashion Retailing: Digitalising, Gamifying, Entrepreneuring

This book provides a comprehensive overview of digital trends, innovations, and strategies in fashion retailing, combining theory with practice to explore the impact of digital technologies on communication, social media, consumer behavior, and entrepreneurship. It covers topics such as AI, VR, AR, fashion recommender systems, virtual fitting rooms, customer models, gamification, online shopping, mobile shopping, videogames, digital media, and virtual worlds.

Format: Hardback
Length: 140 pages
Publication date: 02 January 2023
Publisher: Springer International Publishing AG

This comprehensive book delves into the realm of digital trends, innovations, and strategies in fashion retailing, providing a deep understanding of the ever-evolving landscape. As consumers embrace new technologies and shopping habits, fashion brands are relentlessly seeking ways to innovate and undergo digital transformation. Combining theoretical insights with practical applications, the authors explore the profound impact of digital technologies on various aspects of fashion brands, including communication, social media strategies, consumer behavior, customer participation, and entrepreneurship.

The book encompasses a wide range of topics, including Artificial Intelligence (AI), Virtual Reality (VR), Augmented Reality (AR), fashion recommender systems, virtual fitting rooms, customer models, gamification, online shopping, mobile shopping, video games, digital media, and virtual worlds. It also delves into the concepts of cocreation, storytelling, and interactivity in real-life crowdfunding campaigns and the digital realm.

By offering a cutting-edge perspective on the state of the fashion business, this book serves as a valuable resource for scholars and practitioners in fashion retailing. It empowers them to discover how to digitalize and gamify products, services, experiences, and create new entrepreneurial opportunities through innovative strategies, leadership, and management. The book's comprehensive coverage and insightful analysis make it an essential guide for anyone seeking to stay ahead of the curve in the dynamic world of fashion retailing.

Weight: 343g
Dimension: 210 x 148 (mm)
ISBN-13: 9783031111846
Edition number: 1st ed. 2023