Religion and Consumer Behaviour: Influence of Religiosity and Culture on Consumption

The COVID-19 pandemic has increased the influence of religiosity on consumer behavior, and this book explores the relationship between religiosity and various aspects of consumption, including the "dark side" and ethical issues. It draws on examples from Christianity, Islam, Hinduism, and Buddhism and is a valuable resource for scholars and upper-level students in marketing, consumer behavior, and consumer psychology.

Format: Hardback
Length: 250 pages
Publication date: 28 February 2023
Publisher: Taylor & Francis Ltd

Religion holds a significant place in the lives of individuals, exerting a profound impact on our choices and behaviors. Consequently, gaining a comprehensive understanding of the influence of religion on consumer behavior is crucial for businesses. The COVID-19 pandemic has further accentuated the influence of consumers' religiosity on their consumption decisions, highlighting the importance of this topic. This book aims to delve into the intricate relationship between religiosity and various aspects of consumption and consumer behavior, with the ultimate goal of improving policy and addressing an underrepresented area.

In this edited collection, esteemed contributors, academicians, and researchers explore the multifaceted influence of religion on consumer behavior in great detail. The chapters also address the ethical considerations surrounding consumption and the role of religion in branding and sustainable practices. Drawing from a broad perspective, the book incorporates examples from Christianity, Islam, Hinduism, and Buddhism, providing a rich tapestry of insights.

This book is of immense value to scholars and upper-level students specializing in marketing, consumer behavior, and consumer psychology. The interdisciplinary approach appeals to those studying sociology and globalization as well. By examining the interplay between religion and consumer behavior, this book offers valuable insights into the complex dynamics that shape our purchasing decisions and consumer behaviors.

Weight: 660g
Dimension: 234 x 156 (mm)
ISBN-13: 9781032265001