Remarkable Retail: How to Win and Keep Customers in the Age of Disruption

Remarkable Retail equips retailers with eight essential strategies to thrive in an increasingly volatile and uncertain future. Steve Dennis argues that to win and keep customers, retailers must be nothing short of remarkable, leveraging digital technology to create a harmonized and memorable experience.

Format: Hardback
Length: 296 pages
Publication date: 29 April 2021
Publisher: Wonderwell

The retail industry has undergone a significant transformation due to the advent of digital technology, which has created a fiercely competitive landscape. In his book "Remarkable Retail," industry thought leader Steve Dennis argues that in a world of nearly infinite choice, where the lines between digital and physical are increasingly blurred, simply being good is no longer sufficient to win and retain customers. To succeed in this new era, retailers must strive to be truly remarkable.

In most retail categories, digital channels play a central role in the consumer journey, but it is important to note that people are still shopping in stores. They are just using these channels differently, often browsing online and purchasing in-store. The traditional distinction between a physical store channel and an ecommerce channel is becoming less relevant, as the customer is the channel. The future belongs to those who embrace the blur of digital and physical that characterizes modern retail and work to deliver an experience that is more harmonized and memorable, regardless of how consumers choose to shop.

"Remarkable Retail" is packed with illuminating case studies from some of the most successful retailers in the world, showcasing how they have gone beyond a slightly better version of mediocre and achieved true greatness. Dennis, with his more than thirty years of experience as a senior executive and strategic consultant to dozens of brands, provides valuable insights and strategies for retailers looking to transform their businesses.

The book offers eight essential strategies for visionary leaders who are ready to reimagine their way of doing business. These strategies include being digitally enabled, focusing on the human experience, harmonizing channels, being mobile-first, being perceptive, creating a sense of urgency, and being relentlessly innovative. By implementing these strategies, retailers can differentiate themselves from their competitors and create a truly remarkable shopping experience for their customers.

In conclusion, the retail industry is facing a period of unprecedented change, but those who embrace the opportunities presented by digital technology and strive to be truly remarkable can thrive in this volatile and uncertain future. "Remarkable Retail" provides valuable insights and strategies for retailers looking to achieve success and create a lasting impact in the industry.

Dimension: 228 x 152 (mm)
ISBN-13: 9781928055921