Robert Goldman
Renovating Value: HGTV and the Spectacle of Gentrification
Renovating Value: HGTV and the Spectacle of Gentrification
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- More about Renovating Value: HGTV and the Spectacle of Gentrification
HGTV's popular shows, such as Flip or Flop, Property Brothers, and Fixer Upper, present "fairy tales" about the housing market in the wake of the 2008 economic crisis. These programs ignore the realities of the real estate and mortgage markets, housing inequality, gentrification, economic insecurity, and homelessness. Renovating Value criticizes the myth of adding value to a home through imagination, elbow grease, and aesthetic know-how.
Format: Hardback
Length: 236 pages
Publication date: 09 July 2021
Publisher: Temple University Press,U.S.
HGTV has perfected the art of crafting compelling narratives centered around the creation and capture of value within the housing market. However, according to Robert Goldman, the lifestyle network's flagship programs, including Flip or Flop, Property Brothers, and Fixer Upper, which showcase individuals revitalizing modern spaces and reinventing property values, present "fairy tales" in the aftermath of the 2008 economic crisis. While these cable channels' seductive and bingeable shows may offer insights into finding and extracting value from properties, they inadvertently overlook the realities of the real estate and mortgage markets, housing inequality, gentrification, economic insecurity, and even homelessness. In essence, HGTV has transformed house flipping into a master narrative about achieving success in America during an era of otherwise uneasy economic prospects.
HGTV portrays its insular moral economy as an alternative to the crisis-ridden neoliberal finance system that left millions of households grappling with foreclosure and financial uncertainty. Renovating Value delves into the intricate workings of consumer credit and debt, as well as a rent-gap model of gentrification that outlines a pathway toward the rehabilitation of value. Goldman astutely critiques the aspirational myth of enhancing a home's value solely through imagination, elbow grease, and aesthetic expertise.
Dimension: 229 x 152 x 23 (mm)
ISBN-13: 9781439920480
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