Research Companion to Language and Country Branding

The Research Companion to Language and Country Branding explores how countries and regions imagine and portray themselves in terms of gender, ethnicity, and diversity, and how branding differs from other policies and practices such as nation building, banal nationalism, and populism. It is an essential reference for students, researchers, and practitioners.

Format: Paperback / softback
Length: 412 pages
Publication date: 01 August 2022
Publisher: Taylor & Francis Ltd

The Research Companion to Language and Country Branding is a groundbreaking compilation of interdisciplinary research conducted by scholars from diverse fields, including sociolinguistics, semiotics, anthropology, and discursive analysis. This comprehensive volume explores the multifaceted aspects of country branding, shedding light on how countries establish their identity, gain visibility, and position themselves on the global stage. Branding is a powerful tool that enables countries to showcase their unique characteristics, culture, economy, society, geography, and people to the world. By leveraging their heritage, values, and resources, countries can attract tourism, investments, high-quality human capital, and forge financial, military, political, and social alliances.

This volume delves into the complex dynamics of how countries and regions perceive and portray themselves in terms of gender, ethnicity, and diversity, both in the present and in the past. It examines how branding differs from other related policies and practices, such as nation-building, banal nationalism, and populism. By examining these comparisons, the book provides valuable insights into the broader implications of country branding on society, culture, and politics.

The Research Companion to Language and Country Branding is an invaluable resource for students, researchers, and practitioners interested in country, nation, and place branding processes. It offers a comprehensive examination of the latest research, theories, and practices in this field, providing a deeper understanding of the complex dynamics that shape the branding of countries and regions. Whether you are a scholar, professional, or simply interested in understanding the world around you, this book is a must-read for anyone seeking to gain a deeper appreciation of the role of language and culture in shaping national identities.

Weight: 800g
Dimension: 234 x 156 (mm)
ISBN-13: 9780367566654