Research Design in Business and Management: A Practical Guide for Students and Researchers

This textbook is a comprehensive guide for undergraduate and graduate students on research designs, recommended for university courses in Germany, Austria, and Switzerland. It emphasizes the importance of an appropriate research design to produce intellectual contributions and covers various research designs in business and management. It also provides tips on academic writing and serves as a valuable resource throughout the academic career.

Format: Multiple-component retail product
Length: 251 pages
Publication date: 04 January 2024
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

This comprehensive textbook on research designs offers invaluable guidance to undergraduate and graduate students embarking on their research projects. It has been meticulously recommended and developed for university courses in Germany, Austria, and Switzerland. The authors, renowned experts in the field, provide students with a diverse range of relevant research designs tailored to the business and management domain. By bridging the often-troubled divide between qualitative and quantitative methods, the textbook empowers students to approach scientific problem-solving with confidence.

Central to its approach is the emphasis on an appropriate research design, recognizing its pivotal role in generating intellectual contributions. The authors meticulously describe the most pertinent research designs employed in business and management research, assessing their suitability for addressing specific research questions. Furthermore, the textbook goes beyond the technical aspects of research and delves into the art of academic writing, providing valuable tips and strategies for successful research endeavors.

Beyond its role as a resource for students, this textbook serves as a valuable companion throughout an academic career. It not only aids in the successful completion of research projects but also provides a wealth of knowledge and insights that can be applied to future academic endeavors. With its comprehensive coverage and practical guidance, this textbook is an essential tool for anyone seeking to excel in research and contribute to the field of business and management.

Weight: 508g
Dimension: 240 x 168 (mm)
ISBN-13: 9783658427382
Edition number: 2nd ed. 2024