Research Handbook on Strategic Communication

The Research Handbook on Strategic Communication is a comprehensive resource that provides an advanced overview of relevant theories, concepts, and methods in strategic communication. It is divided into three key parts and covers a range of institutional, democratic, spatial, gendered, professional, and technological perspectives. It is an essential resource for graduate students and scholars of communication studies, sociology, social psychology, organizational theory, marketing, and public relations, as well as practitioners.

Format: Hardback
Length: 522 pages
Publication date: 16 December 2022
Publisher: Edward Elgar Publishing Ltd

Strategic communication, as a vibrant research field and a professional practice, holds immense significance for organizations in today's rapidly evolving landscape. This comprehensive Research Handbook, compiled by a collective of nearly 60 esteemed international scholars, emerges as a timely contribution to a thriving and dynamic academic domain. Structured into three pivotal sections—fundamentals, perspectives, and processes—the Handbook offers a holistic exploration of target-oriented communication within and between organizations and society.

The journey begins by delving into the core principles of the discipline, introducing key theories of communication, strategy, propaganda, and the public sphere. Subsequent chapters delve into strategic communication from diverse institutional, democratic, spatial, gendered, professional, and technological perspectives, shedding light on its multifaceted nature. The final section encompasses a wide range of strategic communication processes, encompassing corporate branding, communication management, public diplomacy, corporate social responsibility, political communication, and social media.

By providing an advanced overview of relevant theories, concepts, and methodologies in strategic communication, this comprehensive Handbook serves as an indispensable resource for graduate students and scholars of communication studies, sociology, social psychology, organizational theory, marketing, and public relations. Moreover, practitioners will find great value in its harmonious blend of theoretical insights and practical applications.

In conclusion, strategic communication is a rapidly growing field that demands attention and consideration. This Research Handbook, through its extensive compilation of scholarly contributions and comprehensive coverage of various aspects, serves as a valuable guide for scholars, practitioners, and anyone interested in understanding and advancing the art and science of strategic communication in today's complex world.

Dimension: 244 x 169 (mm)
ISBN-13: 9781800379886