Research Methods in Language Attitudes

The study of language attitudes is a multidisciplinary field that encompasses sociolinguistics, applied linguistics, communication studies, and social psychology. This book is the first interdisciplinary guide to traditional and cutting-edge methods for investigating language attitudes, written by experts in the field. It provides an introduction to attitude theory, helps readers choose appropriate methods, and guides through research planning and design, data collection, and analysis. Chapters include step-by-step instructions and case studies from various linguistic contexts, and the book also offers guidance on researching attitudes in multilingual and signing communities.

Format: Paperback / softback
Length: 475 pages
Publication date: 07 July 2022
Publisher: Cambridge University Press

Attitudes towards spoken, signed, and written language hold immense significance for researchers in the fields of sociolinguistics, applied linguistics, communication studies, and social psychology. This comprehensive guide, written by esteemed experts in the domain, serves as a pioneering interdisciplinary resource, offering a comprehensive exploration of both traditional and cutting-edge methodologies for the study of language attitudes.

The book begins by providing an introduction to attitude theory, a fundamental framework that underpins the investigation of language attitudes. It guides readers through the process of selecting appropriate research methods, emphasizing the importance of considering the research objectives, target population, and available resources.

Following this, the book delves into the intricacies of research planning and design, guiding readers through the process of developing a clear research agenda, selecting appropriate data collection tools, and designing rigorous data analysis approaches. Each chapter includes step-by-step instructions and practical examples to facilitate the application of the various methods, accompanied by case studies drawn from a diverse range of linguistic contexts.

Moreover, the book extends beyond individual methods, providing valuable guidance on how to research attitudes in multilingual communities and in signing communities. Drawing upon historical data, priming techniques, and mixed-methods approaches, the authors offer insights into the complexities of studying attitudes in diverse linguistic and cultural contexts.

In conclusion, Attitudes towards Spoken, Signed, and Written Language is an indispensable resource for scholars, researchers, and students seeking to understand and analyze language attitudes in a wide range of interdisciplinary contexts. Written by experts in the field, this book offers a comprehensive and accessible guide to traditional and cutting-edge methods, providing valuable insights into the complex dynamics of language attitudes and their impact on communication and social interactions.

Weight: 682g
ISBN-13: 9781108811668