Research on the Communication Effects and Mass Media Credibility in China: The Foundational Theory, Evaluation Methods and Empirical Analysis

This book develops a measurement index to assess Chinese mass media public credibility, based on research and case studies from the international academic community. It investigates the factors the Chinese audience values as the yardstick for media credibility and formulates a measurement scale. The scale is created through statistical methods and has high theoretical and practical value.

Format: Hardback
Length: 306 pages
Publication date: 30 October 2022
Publisher: Springer Verlag, Singapore

This comprehensive book delves into the realm of quantifying China's mass media public credibility, drawing upon extensive research and encapsulating a range of measurement theories and approaches related to media public credibility. Spanning a century of empirical case studies from the international academic community, it offers a profound exploration into the current state of Chinese mass media public credibility and sheds light on practical strategies for enhancing such credibility.

At the core of this book lies two fundamental objectives: firstly, to investigate the core factors that the Chinese audience deems as the benchmarks for media credibility. Secondly, to develop a comprehensive measurement scale that accurately captures the essence of media public credibility.

To achieve these goals, the authors rely on a wealth of data derived from rigorous investigations. Through meticulous analysis, they examine the significance of various assessment benchmarks in measuring media public credibility, highlighting their unique characteristics and implications. Furthermore, a rigorous screening and analysis process is employed to construct a measurement scale that employs statistical methods such as exploratory and authenticated factor analyses, as well as credibility and validity testing.

The resulting measurement scale holds immense theoretical and practical scientific value, providing a valuable tool for scholars, researchers, and practitioners in the field of media and communication studies. It contributes to our understanding of the dynamics between media and public credibility in China and offers valuable insights into developing effective strategies for enhancing media trust and reliability.

By undertaking this comprehensive examination, the book not only deepens our understanding of the media landscape in China but also contributes to the broader discourse on media public credibility worldwide. It serves as a valuable resource for academics, policymakers, and media professionals seeking to navigate the complex terrain of media credibility in today's rapidly evolving digital age.

Weight: 647g
Dimension: 235 x 155 (mm)
ISBN-13: 9789811962417
Edition number: 1st ed. 2022