Guoming Yu
Research on the Communication Effects and Mass Media Credibility in China: The Foundational Theory, Evaluation Methods and Empirical Analysis
Research on the Communication Effects and Mass Media Credibility in China: The Foundational Theory, Evaluation Methods and Empirical Analysis
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Excellent- More about Research on the Communication Effects and Mass Media Credibility in China: The Foundational Theory, Evaluation Methods and Empirical Analysis
Format: Paperback / softback
Length: 306 pages
Publication date: 31 October 2023
Publisher: Springer Verlag, Singapore
This book establishes a measurement index to quantify China’s mass media public credibility, based on extensive research and the encapsulation of measurement theories and approaches related to media public credibility, as well as numerous empirical case studies from the international academic community over the past hundred years.
Weight: 492g
Dimension: 235 x 155 (mm)
ISBN-13: 9789811962448
Edition number: 1st ed. 2022
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