Researching Creativity in Media Industries

Mads Møller T. Andersen examines the methodological challenges of studying creativity in media industries and proposes a theoretical framework of five traditions to guide research. He suggests that media scholars should abandon current romantic understandings of creativity in favor of more progressive and nuanced definitions and offers examples of how to design studies of creative processes that also address what we still dont know about creativity in these contexts.

Format: Hardback
Length: 116 pages
Publication date: 15 October 2022
Publisher: Lexington Books

In his book, Mads Møller T. Andersen delves into the methodological complexities encountered when studying creativity and creative processes within media industries. He argues that the field of media studies still has a significant amount to uncover regarding how these industries nurture their own creative endeavors. Andersen presents and employs a theoretical framework comprising five traditions of creativity, serving as a guide for readers to explore five distinct approaches to understanding creativity. He examines whether media scholars should abandon traditional, romantic notions of creativity in favor of more progressive and nuanced definitions. Ultimately, Andersen considers and provides examples of how, as a discipline, we can develop studies of creative processes that also address the remaining gaps in our knowledge about creativity in these contexts. This book holds particular relevance for scholars engaged in media studies, cultural studies, and research methodologies.

In his book, Mads Møller T. Andersen delves into the methodological complexities encountered when studying creativity and creative processes within media industries. He argues that the field of media studies still has a significant amount to uncover regarding how these industries nurture their own creative endeavors. Andersen presents and employs a theoretical framework comprising five traditions of creativity, serving as a guide for readers to explore five distinct approaches to understanding creativity. He examines whether media scholars should abandon traditional, romantic notions of creativity in favor of more progressive and nuanced definitions. Ultimately, Andersen considers and provides examples of how, as a discipline, we can develop studies of creative processes that also address the remaining gaps in our knowledge about creativity in these contexts. This book holds particular relevance for scholars engaged in media studies, cultural studies, and research methodologies.

Dimension: 229 x 152 (mm)
ISBN-13: 9781666901696