Researching Historical Screen Audiences

This book provides a comprehensive and accessible introduction to the field of historical audience research, drawing upon a wide range of previously untapped sources to explore the experiences and contexts of past screen audiences. It highlights the transnational and multi-cultural dimensions of past cinemagoing, the roles played by management personnel and marketing campaigns, and the under-explored area of the past reception of home video. The book also showcases current research and contemporary debate in the field, making it an essential resource for scholars and students of screen history and audience studies.

Format: Paperback / softback
Length: 264 pages
Publication date: 30 November 2023
Publisher: Edinburgh University Press

Outlines and expands on the wide range of sources which can be employed to research and capture the experiences and contexts of past screen audiences.

Explores and assesses the current status and shape of the field of historical audience research,including consideration of a range of perspectives on the field's methodological models and challenges,and practical applications of these models to focused case studies.

Foregrounds the transnational and multi-cultural dimensions of past cinemagoing,the roles played by management personnel and marketing campaigns,and the currently under-explored area of the past reception of television and home video.

Illustrates the important role played by films,people,spaces,places,technologies,identities and communities when studying the history of cinemagoing and media reception.

Showcasing current research and contemporary debate in the field of screen history and audience studies,

Researching Historical Screen Audiences draws upon a wide variety of previously untapped sources including photographs,maps,Mass Observation reports,diaries,fan letters,cinema records and original oral testimonies to explore the challenges and pleasures of conducting research in this field.

Containing twelve new essays from an international group of leading and emerging scholars,the book explores and assesses the current status and shape of the field of historical audience research,showcasing new research which foregrounds the transnational and multi-cultural dimensions of past cinemagoing,the roles played by management personnel and marketing campaigns,and the currently under-explored area of the past r.

Weight: 414g
Dimension: 157 x 235 x 19 (mm)
ISBN-13: 9781474477826