Resilient Enterprise: Thriving amid Uncertainty

The Covid-19 crisis has caused massive disruptions to businesses, but some have emerged in a position of advantage. Research shows that resilience to unexpected shocks has a disproportionate impact on long-term competitive advantage, and ongoing trends are making it harder for businesses to sustain success. This book provides a set of perspectives on how to thrive under adverse conditions and reinvent businesses for the changing context.

\n Format: Paperback / softback
\n Length: 132 pages
\n Publication date: 23 August 2021
\n Publisher: De Gruyter
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The Covid-19 crisis brought about significant disruptions to businesses across the globe, leaving many unprepared and at risk of collapse. However, not all companies were equally impacted, with some emerging stronger than before. Research spanning decades has demonstrated that during times of crisis, the gap between companies tends to widen, emphasizing the importance of resilience in navigating unexpected challenges.

Furthermore, ongoing trends are making it increasingly difficult for businesses to maintain their competitive edge over time. New offerings are being rapidly adopted, replicated, and rendered obsolete, resulting in a diminishing durability of competitive advantage. To succeed in the long run, businesses must constantly reinvent themselves, avoiding the trap of repetitive actions that can lead to failure.

Recognizing the need for resilience, many business leaders are expressing a commitment to enhancing their companies' ability to withstand adversity. However, a comprehensive playbook for achieving this goal remains elusive. This book, drawing on extensive research from the BCG Henderson Institute, offers valuable insights and perspectives on thriving under challenging conditions and reinventing businesses to adapt to changing contexts.

Overcoming these challenges is crucial for leaders to build long-lasting and sustainable companies. By embracing resilience, adaptability, and a willingness to innovate, businesses can position themselves for success in an ever-evolving global landscape.

\n Weight: 226g\n
Dimension: 342 x 616 x 18 (mm)\n
ISBN-13: 9783110745382\n \n