Responsible Fashion Business in Practice: Sustainable Concepts and Cases across the Fashion Industry

This textbook provides a comprehensive exploration of sustainable practices across the fashion industry, offering a Responsible 9 Framework™ that emphasizes the shift from a singular product commercial focus to a Conscious Item approach and Circular Services business mindset. The framework focuses on the importance of the organization's people, perceived value, accountable systems, governance, storytelling platforms, and honest communication, with contemporary case studies and insights from experts. It is ideal for advanced undergraduate and postgraduate students, reflective leaders, and practitioners in fashion management, brand management, and marketing.

Format: Hardback
Length: 216 pages
Publication date: 14 April 2023
Publisher: Taylor & Francis Ltd

This comprehensive and timely text delves into sustainable practices across the fashion industry, offering a holistic and insightful perspective. The author presents a novel Responsible 9 Framework™ that guides readers through each component, providing a clear understanding and practical examples. The framework emphasizes the shift from a product-centric to a Conscious Item and Circular Services approach, emphasizing the importance of a community-focused mindset within organizations. It explores sustainable pricing initiatives and the perceived value of brands, examining accountable systems and the global organizations supporting fashion businesses' transition towards sustainability. The final sections focus on storytelling platforms and honest communication, highlighting transparent and ethical strategies employed by modern brands to engage and connect with conscious consumers.

The text is accompanied by contemporary case studies from global brands like Stella McCartney, Zalando, and Arc teryx, alongside insights from esteemed experts in the fashion world. These case studies illustrate how sustainability has been integrated throughout the entire fashion business, making it an invaluable resource for advanced undergraduate and postgraduate students studying Fashion Management, Fashion Studies, or related fields.

Dimension: 246 x 174 (mm)
ISBN-13: 9781032259703