Shulph Ink
Retail Futures: The Good, the Bad and the Ugly of the Digital Transformation
Retail Futures: The Good, the Bad and the Ugly of the Digital Transformation
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- More about Retail Futures: The Good, the Bad and the Ugly of the Digital Transformation
Retail Futures is a book that combines new theory, empirical evidence, and applied case studies to provide insights into innovation and technology management in the retail sector. It aims to identify challenges and opportunities for retailers and offers strategies for successful innovation management. The book is targeted at academic researchers, upper-level students, and practitioners interested in retailing and technology.
Format: Hardback
Length: 240 pages
Publication date: 07 October 2020
Publisher: Emerald Publishing Limited
Retail Futures presents a comprehensive and insightful exploration of the latest developments in innovation and technology management within the retail sector. Authored by Eleonora Pantano, this book offers readers a comprehensive and accessible collection of chapters that aim to clearly identify the challenges retailers face in response to innovative new practices while suggesting effective strategies for the sector to adapt to technological advancements.
The book delves into a wide range of topics, including theories, frameworks, and guidelines for successful innovation management in retail, empirical research on retailers and consumer behavior in innovative retail settings, ethical considerations and privacy issues, and case studies of successful retailers and their innovative practices.
With a primary focus on academic researchers studying retailing, including internet and e-retailing, as well as upper-level students seeking to understand this dynamic phenomenon, Retail Futures is an invaluable resource. It also serves as a valuable tool for practitioners who are navigating the significant impact of new and smart technologies on their retail strategies.
The book is organized in a user-friendly manner, with each chapter providing a clear and concise overview of the relevant topics. It is extensively referenced, with relevant research and case studies cited to support the arguments presented. The use of visual aids, such as diagrams and tables, further enhances the understanding of the material.
In conclusion, Retail Futures is a must-read for anyone interested in the future of retail and the role of innovation and technology management in shaping it. By offering a comprehensive and accessible synthesis of the latest research and case studies, this book provides valuable insights and practical strategies for retailers, practitioners, and scholars alike.
Weight: 474g
Dimension: 161 x 237 x 21 (mm)
ISBN-13: 9781838676643
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