Retail Geography

Retail is the essential link between production and consumption, and the success of a retail business depends on two general factors: location and management. Retail Geography provides a state-of-the-art summary and is a core textbook for undergraduate and graduate students of economic geography interested in retail and business geography. It is also a valuable handbook for practitioners and students of retail management and commercial real estate management.

Format: Paperback / softback
Length: 238 pages
Publication date: 15 July 2020
Publisher: Taylor & Francis Ltd

The retail sector is a vital component of a nation's economy, playing a crucial role in connecting producers and consumers. From a political economy perspective, all consumer goods possess inherent surplus values that are only realized when these goods are purchased by consumers through various distribution channels. As such, retailing serves as the essential bridge between production and consumption.

The success of a retail business hinges on two fundamental factors: the location of the retail outlet and the effective management of the business. Both factors are equally significant and play a pivotal role in determining the success or failure of a retail venture. If a business is situated in an inappropriate location with an unsuitable customer base, it is unlikely to achieve the desired sales levels. Similarly, even if a business has a prime location, poor management and operational practices can lead to subpar performance.

Retail Geography is conceptualized and organized using the retail planning process as a framework. This approach is influenced by both traditional and new location theories, providing a comprehensive understanding of the retail landscape. The technical and methodological chapters offer detailed descriptions of the techniques employed, accompanied by practical examples to reflect the latest software developments.

Retail Geography serves as a state-of-the-art summary and serves as a core textbook for undergraduate and graduate students of economic geography who are interested in specializing in retail and business geography. The practical examples also make it a valuable handbook for practitioners in the field, as well as students of retail management and commercial real estate management.

Weight: 388g
Dimension: 153 x 230 x 21 (mm)
ISBN-13: 9780367435110