Chris Hackley,Rungpaka A. Hackley
Rethinking Advertising as Paratextual Communication
Rethinking Advertising as Paratextual Communication
- Condition: Brand new
- UK Delivery times: Usually arrives within 2 - 3 working days
- UK Shipping: Fee starts at £2.39. Subject to product weight & dimension
Couldn't load pickup availability
Excellent- More about Rethinking Advertising as Paratextual Communication
This book explores the idea of an advertisement as a text, drawing on literary theory to examine how it can be understood and considering semiotic and anthropological perspectives on advertising and digital media. It aims to change the way advertising is understood by students, scholars, and professionals in media and management.
Format: Paperback / softback
Length: 160 pages
Publication date: 13 January 2023
Publisher: Edward Elgar Publishing Ltd
This groundbreaking book delves into the intricate interplay between textual and paratextual aspects of brands and advertising, offering fresh perspectives on the subject. Authored by Chris Hackley and Rungpaka Amy Hackley, the book showcases a diverse range of captivating and relevant case studies that facilitate a practical grasp of advertising paratexts. Through a rich tapestry of creative advertisements, the authors illustrate the fundamental characteristics of paratextual advertising and various forms of brand communication, practice, strategy, and research. The book explores the notion of an advertisement as a text that is read and interpreted by an audience, drawing upon pioneering research that introduced literary forms of analysis into business, management, and related fields of scholarship. The authors employ concepts from literary theory to examine the multifaceted nature of advertising, while also considering semiotic and anthropological perspectives on advertising and digital media.
With the aim of revolutionizing the understanding of advertising among students, scholars, media and management professionals, this book serves as a valuable resource for those with a keen interest in advertising, promotion, marketing, communication, business management, and branding. By shedding light on the subtleties and complexities of paratextual communication, it provides a comprehensive framework for analyzing and interpreting advertising campaigns in today's dynamic media landscape.
Dimension: 216 x 138 (mm)
ISBN-13: 9781035312139
This item can be found in:
UK and International shipping information
UK and International shipping information
UK Delivery and returns information:
- Delivery within 2 - 3 days when ordering in the UK.
- Shipping fee for UK customers from £2.39. Fully tracked shipping service available.
- Returns policy: Return within 30 days of receipt for full refund.
International deliveries:
Shulph Ink now ships to Australia, Belgium, Canada, France, Germany, Ireland, Italy, India, Luxembourg Saudi Arabia, Singapore, Spain, Netherlands, New Zealand, United Arab Emirates, United States of America.
- Delivery times: within 5 - 10 days for international orders.
- Shipping fee: charges vary for overseas orders. Only tracked services are available for most international orders. Some countries have untracked shipping options.
- Customs charges: If ordering to addresses outside the United Kingdom, you may or may not incur additional customs and duties fees during local delivery.
