Rethinking Competitive Advantage: New Rules for the Digital Age

Ram Charan, a million-copy-bestselling author and advisor to top CEOs, reveals the six rules of business for the digital age to gain a competitive advantage. He emphasizes the importance of creating corporate ecosystems, team organization, and moneymaking.

Format: Paperback / softback
Length: 224 pages
Publication date: 10 February 2022
Publisher: Cornerstone

Welcome to the age of big tech, a time where the old rules no longer apply. In this dynamic and accessible guide, Ram Charan, a renowned million-copy-bestselling author, and advisor to some of the world's top CEOs, reveals the secrets to building a competitive advantage in the digital era.

Charan delves into the inner workings of tech giants such as Netflix, Amazon, and Alibaba, uncovering the six rules that they use to stay ahead. These rules include creating corporate ecosystems, approaching team organization, and maximizing revenue.

But that's not all. Charan provides practical insights and strategies for businesses of all sizes to apply these rules and transform their operations. He shows how to create a culture of innovation, build strong customer relationships, and optimize your digital footprint.

With his expertise and storytelling skills, Charan makes complex concepts accessible and actionable, helping leaders and practitioners at every level navigate the challenges and opportunities of the digital age. Whether you're a CEO, entrepreneur, or business professional, this guide will empower you to thrive in the age of big tech and achieve your goals.

Don't miss out on this essential guide to success in the digital era. Get your copy today and start playing a new game to win!

Weight: 160g
Dimension: 196 x 152 x 20 (mm)
ISBN-13: 9781847943484