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Robert W.Weisberg

Rethinking Creativity: Inside-the-Box Thinking as the Basis for Innovation

Rethinking Creativity: Inside-the-Box Thinking as the Basis for Innovation

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Format: Paperback / softback
Length: 420 pages
Publication date: 10 September 2020
Publisher: Cambridge University Press

Academics, students, and researchers in creativity will discover a new perspective on the subject: creative innovation depends on inside-of-the-box thinking. That's right! Not outside the box... This book presents creativity as a concept that builds on what we know and how we use old ideas to produce new ones.

Weight: 868g
Dimension: 171 x 246 x 33 (mm)
ISBN-13: 9781108742900

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