Return on Experience

Return on Experience emphasizes the importance of design in everything we do, reflecting the belief that successful design outcomes have driven human progress. It is a reflection on the nature of how to see design, capturing a dialogue that author Tim Kobe has been engaged in for over 25 years at Eight Inc. The book reflects the dialogue and practice of business leaders, designers, colleagues, and collaborators, and is based on the belief that design is integral to a broader view of how we think and feel things.

Format: Paperback / softback
Length: 432 pages
Publication date: 18 February 2021
Publisher: Oro Editions

Return on Experience is a book that appeals to designers, artists, business leaders, and educators alike, reflecting the fundamental belief that design is integral to everything we do. It asserts that all human existence has been a result of a progression of successful design outcomes, not just logical and rational ones. Success has been achieved through the infusion of emotional intelligence and meaning into new forms, leading to our advancement as a species. Inspiration and innovation are difficult to process purely from a logical standpoint, requiring a broader view of how we think and feel things. Design is deeply personal and simultaneously shared at a social level.

In this sense, we view design as possessing enormous value and as an essential part of culture, with broad value and application.

This book is not a treatise on do's and don'ts of design or business. Rather, it is a reflection on the nature of how to see design. It captures a dialogue that author Tim Kobe has been engaged in for over 25 years at Eight Inc., a company that has been fortunate to design with some of the most successful people and companies in existence. The conversation is not a single path but reflects the dialogue and practice of business leaders, designers, colleagues, and collaborators.

Eight Inc.'s success has been attributed in part to its time with Apple founder and CEO Steve Jobs, who recognized the value of design and its impact on business.

In conclusion, Return on Experience is a thought-provoking book that challenges us to view design as an integral part of our lives and businesses. It encourages us to embrace the power of design to create meaningful and successful outcomes and to recognize the value of collaboration and dialogue in the process. Whether you are a designer, artist, business leader, or educator, this book offers valuable insights and perspectives that can help you achieve your goals and make a positive impact on the world.

Weight: 2370g
Dimension: 218 x 281 x 44 (mm)
ISBN-13: 9781935935674