Reviving Rural News: Transforming the Business Model of Community Journalism in the US and Beyond

Reviving Rural News is a book that demonstrates the need for a new financial approach to community journalism and offers practical guidance on how to adapt the financial strategies of weekly newspapers to the habits of modern readers. It is based on extensive research into weekly rural publishers and rural readers and presents a new model known as Press Club to engage community journalism with its audiences and create a more sustainable path for the future.

Format: Hardback
Length: 92 pages
Publication date: 02 February 2024
Publisher: Taylor & Francis Ltd

Based on extensive research into weekly rural publishers and rural readers, this groundbreaking book makes a compelling case for a new financial approach to community journalism. It provides a historical context for the state of local news, examines the influence of journalistic identity and boundaries that have prevented change, and offers practical guidance on how to adapt the financial strategies of weekly newspapers to the habits of modern readers. The findings are grounded in robust data collection, including surveys, focus groups, and a year-long oral history study of a small weekly newspaper group in the United States.

A new model known as Press Club is presented as a template through which memberships, events, and newsletters can better engage community journalism with its audiences and create a more sustainable path for the future. This book will be of interest to advanced students and researchers of local, community, and rural journalism as well as practitioners looking to bring about real-world change in journalism organizations.

Dimension: 216 x 138 (mm)
ISBN-13: 9781032539768