Revolutionary Egypt in the Eyes of the Muslim Brotherhood: A Framing Analysis of Ikhwanweb

The Muslim Brotherhood, founded in 1926, has been a prominent force in the resurgence of political Islam in the Middle East. It has expanded its media campaign in English, focusing on its official English website to frame its political ideologies and role in the 2011 Egyptian uprising.

Format: Paperback / softback
Length: 176 pages
Publication date: 15 September 2021
Publisher: Rowman & Littlefield

The Muslim Brotherhood, established in Egypt in 1926, has played a pivotal role in the resurgence of political Islam in the Middle East. In addition to its domestic endeavors, the organization has made significant efforts to expand its influence beyond Egypt and the Middle East, reaching out to an international audience. This international expansion is the central theme of the book, which delves into the media strategies and ventures of the Muslim Brotherhood by examining how it has utilized its official English website to articulate its political ideologies and its role in the 2011 Egyptian uprising.

The Muslim Brotherhood's origins trace back to Egypt in 1926, when a group of intellectuals and activists founded the organization with the aim of promoting Islamic principles and values in society. The Brotherhood quickly gained popularity and support among the Muslim community in Egypt, and it soon expanded its operations to other countries in the region, including Syria, Jordan, and Lebanon.

One of the key aspects of the Muslim Brotherhood's media strategy has been its use of English language websites and social media platforms. The organization recognizes the importance of reaching a global audience, particularly in the age of information technology and social media. By creating English-language content, the Brotherhood can effectively communicate its message and ideology to people around the world, who may not be fluent in Arabic.

The official English website of the Muslim Brotherhood is a prime example of this media strategy. The website features news articles, opinion pieces, and multimedia content that promote the Brotherhood's political ideologies and its role in the Middle East. It also provides a platform for the Brotherhood to engage with its international audience, answering questions and responding to criticism.

The website has been instrumental in framing the Muslim Brotherhood's political ideologies and its role in the 2011 Egyptian uprising. During the uprising, the Brotherhood played a significant role in mobilizing and organizing the Egyptian people against the regime of Hosni Mubarak. The website provided a platform for the Brotherhood to articulate its political demands and to communicate its vision for a democratic, Islamic Egypt.

In addition to its official English website, the Muslim Brotherhood has also used social media platforms such as Twitter, Facebook, and YouTube to reach out to an international audience. These platforms have allowed the Brotherhood to share its message and engage with people from different backgrounds and cultures. The organization has used social media to promote its political ideologies, to raise awareness about its activities, and to mobilize support for its causes.

One of the key challenges facing the Muslim Brotherhood's media strategy is the widespread opposition and criticism it faces from governments and other organizations around the world. The Brotherhood has been accused of promoting extremism, violence, and political instability, and many governments have cracked down on the organization and its members. This has led to a decline in the Brotherhood's media presence and its ability to reach out to an international audience.

Despite these challenges, the Muslim Brotherhood continues to use media to promote its political ideologies and to engage with an international audience. The organization recognizes the importance of communicating its message in a way that is accessible and understandable to people from different backgrounds and cultures. By leveraging the power of technology and social media, the Brotherhood can continue to play a significant role in shaping the political landscape of the Middle East and beyond.

In conclusion, the Muslim Brotherhood's use of media to promote its political ideologies and engage with an international audience has been a critical component of its strategy for expanding its influence beyond Egypt and the Middle East. The organization's official English website and social media platforms have allowed it to articulate its political demands and to communicate its vision for a democratic, Islamic Egypt. While the Brotherhood faces challenges from opposition and criticism, it continues to use media to promote its message and to engage with people from different backgrounds and cultures. The Muslim Brotherhood's media strategy is a testament to the organization's commitment to promoting its political ideologies and its role in shaping the political landscape of the Middle East and beyond.

Weight: 553g
Dimension: 232 x 158 x 21 (mm)
ISBN-13: 9781538158265