Rewired: The McKinsey Guide to Outcompeting in the Age of Digital and AI

McKinsey & Company's Rewired provides a road-tested manual for companies to build capabilities to outcompete in the age of digital and AI, offering proven how-to details on creating a transformation roadmap, building a talent bench, adopting a new operating model, producing a distributed technology environment, embedding data everywhere, and unlocking user adoption and enterprise scaling.

Format: Hardback
Length: 400 pages
Publication date: 13 June 2023
Publisher: John Wiley & Sons Inc

Rewired, the world's most influential management consulting firm, McKinsey & Company, presents a comprehensive guidebook that its own consultants utilize to assist companies in developing the essential capabilities to thrive in the age of digital and AI. Numerous organizations find themselves struggling with digital transformations that fail to yield significant results. However, there exists a playbook that can lead to success. The key lies in rewiring your business to enable hundreds, thousands, and even millions of teams to harness technology to continuously create exceptional customer experiences, reduce unit costs, and generate value. It is the organization's capabilities that ultimately determine its success in the race.

McKinsey Digital's esteemed top leaders, Eric Lamarre, Kate Smaje, and Rodney W. Zemmel, offer invaluable how-to insights in six comprehensive sections, encompassing the creation of a transformation roadmap, the establishment of a talent bench, the adoption of a new operating model, the establishment of a distributed technology environment to foster innovation, the integration of data across all aspects of the organization, and the unlocking of user adoption and enterprise scaling.

This playbook has undergone rigorous testing, iteration, rework, and testing again over the years, culminating in the pages of Rewired. It encompasses diagnostic assessments, operating model designs, technology and data architecture diagrams, comprehensive checklists, best practices, and detailed implementation methods, all supported by demonstrated case studies and accompanied by over 100 exhibits.

Rewired is designed for leaders who are prepared to roll up their sleeves and undertake the challenging work required to rewire their company for long-term success. By embracing the principles outlined in this guidebook, organizations can position themselves as pioneers in their industry, leveraging the power of digital and AI to drive innovation, enhance customer experiences, and achieve sustainable growth.

Weight: 998g
Dimension: 196 x 242 x 29 (mm)
ISBN-13: 9781394207114