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Routledge Handbook of Wine Tourism
Routledge Handbook of Wine Tourism
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Wine tourism is a special interest tourism that promotes local culture and creates business opportunities for the community. The Routledge Handbook of Wine Tourism explores the complex interplay of market profiling, sustainable regional development, and innovative experiential marketing constructs to contribute to the growth and sustainable evolution of global wine tourism. It is a valuable resource for students, researchers, academics, and industry practitioners in hospitality and tourism, gastronomy, management, marketing, cultural studies, development studies, international business, and more.
Format: Hardback
Length: 760 pages
Publication date: 25 November 2022
Publisher: Taylor & Francis Ltd
Wine tourism, also known as enotourism, oenotourism, winery tourism, or vinitourism, is a unique form of tourism that promotes the local culture and creates economic opportunities for the community. The Routledge Handbook of Wine Tourism provides a comprehensive exploration of both established and emerging aspects of wine tourism.
Modern wine tourism goes beyond the traditional cultivation of grapes and the production and sale of wine. This handbook examines the intricate interplay between market profiling, sustainable regional development, and innovative experiential marketing strategies that, when successful, contribute to the growth and sustainable evolution of global wine tourism.
By examining how successful enotourism events such as vineyard visits, winery tours, wine festivals, and wine trails can stimulate the development of wine-producing regions and territories, this handbook provides valuable insights for students, researchers, academics, industry practitioners, hospitality and tourism professionals, gastronomy experts, management specialists, marketing professionals, cultural studies scholars, development studies experts, international business enthusiasts, and anyone interested in fostering dialogue across disciplinary boundaries.
Weight: 1630g
Dimension: 246 x 174 (mm)
ISBN-13: 9780367698607
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