Routledge International Handbook of Consumer Psychology

The Routledge International Handbook of Consumer Psychology provides a comprehensive reference work that covers the cross-cultural and multidisciplinary field of consumer psychology, with contributions from over 70 scholars across four continents. It explores key consumer concepts in the context of globalization, including cognition, multisensory perception, social self, identity, well-being, social and cultural influences, decision-making, attitudes, behaviorally based research, sustainable consumption, and online settings.

Format: Paperback / softback
Length: 748 pages
Publication date: 21 January 2023
Publisher: Taylor & Francis Ltd

This groundbreaking handbook comprehensively charts the expanding realm of consumer psychology, embracing its increasingly globalized landscape. Drawing upon the expertise of over 70 scholars hailing from four continents, the book vividly reflects the field's cross-cultural and multidisciplinary nature. Each chapter seamlessly connects key consumer concepts to the evolving global markets, where consumers navigate and engage in consumption.

The book is meticulously organized into seven insightful sections, providing a comprehensive reference work that encompasses:

The historical underpinnings of the discipline and the ascent of globalization
The profound influence of cognition and multisensory perception on consumers' judgments
The intricate interplay between social self, identity, and well-being, including their profound connection to advertising
The multifaceted social and cultural forces that shape consumption, encompassing politics, religion, and more
The intricate dynamics of decision-making, attitudes, and behaviorally-based research
The critical importance of sustainable consumption and the role of branding
The unique dynamics of online settings in shaping and influencing behavior

As a vital resource for anyone seeking to understand the intricate interplay between consumers' perceptions, feelings, and values and the decisions they make in the context of global products and services, The Routledge International Handbook of Consumer Psychology stands as an indispensable guide. It is a must-read for students and researchers across psychology and marketing, as well as professionals seeking a deeper understanding of this dynamic field.

Weight: 1380g
Dimension: 246 x 174 (mm)
ISBN-13: 9781032477084