Rover Cars of the 1930s In Detail

In the 1930s, the Rover Company was in a precarious position due to a slowdown in car sales and an incoherent model range. However, within three years, Rover had established one of the soundest management teams in the business and had rationalized its product range, making it the preferred choice of the professional classes. This period in Rover history has been largely ignored, but enough records have survived to form the basis of this pioneering book. The book covers the late 1920s to 1947 and is researched and narrated by James Taylor, a leading Rover historian.

Format: Hardback
Length: 200 pages
Publication date: 05 December 2022
Publisher: Herridge & Sons Ltd

The Rover Company found itself in a precarious position at the beginning of the 1930s. The slowdown in car sales due to the Recession compounded the issues of an incoherent model range, and in late 1931, Rover's bank called for an independent investigation into the company's business. The investigation called for a complete reorganization of the Board of Directors. However, within three years, Rover had established one of the most sound management teams in the industry and had completely rationalized its product range. Rovers quickly became the preferred choice of the professional classes, known for their discreet, exceptionally well-made, and thoroughly reliable cars. Above all, they had become aspirational, representing a symbol of luxury and status.

Unfortunately, very little has been published about this pivotal period in Rover history, largely due to the widespread assumption that the company's records for the period up to 1940 were lost in the Blitz bombing of its Coventry factory that year. Fortunately, this is not entirely true. While many records were indeed lost, enough has survived or can be recovered from other contemporary sources to form the basis of this pioneering book.

The Rover of the 1930s In Detail extends its comprehensive and detailed coverage back into the late 1920s, when the first of the 1930s models were introduced, and forward into 1947, when the 1930s models that had been revived after the war finally went out of production. The story is a remarkable one, researched and narrated by today's leading Rover historian, James Taylor. This book will be welcomed by all enthusiasts of this respected marque, particularly those who have felt their interest in the models of the 1930s has been ignored for too long.

Dimension: 270 x 210 (mm)
ISBN-13: 9781914929021