Run It Like a Business: Strategies for Arts Organizations to Increase Audiences, Remain Relevant, and Multiply Money--Without Losing the Art

Arts organizations are non-profits but should make money to fund their mission. With arts-tested strategies from Aubrey Bergauer, they can grow audiences, make organizations more inclusive, get younger attendees, generate millions more dollars in revenue, and continue to create the art they love without stress. The for-profit world knows how to achieve success, and Run It Like a Business provides a framework to help arts organizations revitalize their economic engines and serve the art and its patrons.

Format: Hardback
Length: 248 pages
Publication date: 24 January 2024
Publisher: BenBella Books

The arts in the US are a vast and vibrant sector, contributing a staggering $763 billion to the economy. With over 100,000 organizations serving communities across the nation, it is essential that these organizations thrive and remain financially secure. However, many arts organizations face challenges in generating sufficient revenue to support their mission and artistic endeavors.
In her book "Run It Like a Business: Strategies for Arts Organizations to Thrive in the Nonprofit Sector," author Aubrey Bergauer offers a comprehensive guide for arts organizations to navigate the complexities of the nonprofit sector and achieve financial success. Bergauer emphasizes that just because arts organizations are non-profits, it does not mean they should not strive to make money. Instead, the money they generate should be reinvested back into the mission, whether it is through music, visual arts, theatre, dance, or any other medium that enriches our lives.
One of the key insights offered by Bergauer is that arts organizations can learn from the for-profit world and apply business-tested strategies to their operations. By running their organizations like businesses, arts organizations can increase their audience, attract and retain donors, and generate millions more dollars in revenue.
Bergauer's book provides a powerful framework for arts organizations to revitalize their economic engines and serve the art and its patrons. It covers a wide range of topics, including customer engagement, the user experience, company culture, the subscription economy, technology, and media. The book also offers practical tips and strategies for arts organizations to develop new revenue streams, such as ticket sales, merchandise, and sponsorships.
By adopting the principles outlined in "Run It Like a Business," arts organizations can position themselves for long-term success and ensure that the art they create continues to thrive and inspire generations to come. Whether you are a director, board member, artist, or supporter of the arts, this book is a valuable resource for anyone who wants to help the arts sector thrive and remain a vital part of our society.

Weight: 418g
Dimension: 236 x 159 x 23 (mm)
ISBN-13: 9781637744383