SAGE Handbook of Marketing Ethics

The SAGE Handbook of Marketing Ethics provides an extensive overview of research into marketing ethics, promoting positive perspectives on how ethics supports organizational practices. It covers key topics, theoretical approaches, social issues, consumer ethics, specific sectors, and the marketing mix, with concluding comments and reflections.

Format: Hardback
Length: 576 pages
Publication date: 19 October 2020
Publisher: SAGE Publications Ltd

The SAGE Handbook of Marketing Ethics is a comprehensive resource that delves into the intricate realm of marketing ethics, offering a thorough examination of the various ethical dilemmas and challenges that arise in the field. While it provides a balanced perspective, highlighting both the negative and positive aspects of ethical practices within organizations, its primary objective is to foster a more optimistic outlook on the role of ethics in shaping marketing practices.

Marketing ethics has gained significant prominence in recent years as a vital and interdisciplinary field, encompassing the convergence of marketing and consumer research. This handbook serves as a comprehensive compilation of scholarly research, encompassing chapters on all major topics relevant to marketing ethics. Furthermore, it outlines promising avenues for future research in this field.

The SAGE Handbook of Marketing Ethics is organized into seven parts, each dedicated to exploring different aspects of marketing ethics. Part 1, Foundations of Marketing Ethics, provides a foundational understanding of the principles and theories that guide ethical decision-making in marketing. It explores the ethical frameworks, principles, and values that underpin marketing practices and examines the ethical challenges and dilemmas that marketers face.

Part 2, Theoretical and Research Approaches to Marketing Ethics, delves into the various theoretical frameworks and research methodologies employed to study marketing ethics. It discusses the key ethical theories, such as utilitarianism, deontology, and virtue ethics, and explores how these theories can be applied to marketing contexts. The chapter also highlights the importance of empirical research in understanding the ethical implications of marketing practices and provides insights into the methods and techniques used to conduct ethical research in marketing.

Part 3, Marketing Ethics and Social Issues, examines the ethical implications of marketing practices in relation to social and environmental concerns. It explores the role of marketing in promoting social responsibility, sustainability, and ethical consumer behavior. The chapter also discusses the ethical challenges associated with advertising, marketing communication, and product design, and provides strategies for addressing these challenges.

Part 4, Issues in Consumer Ethics, focuses on the ethical considerations that arise when marketing to consumers. It explores the rights and responsibilities of consumers, the ethical challenges associated with consumer behavior, and the role of marketers in promoting consumer well-being. The chapter also discusses the importance of transparency, disclosure, and consumer education in building trust and ethical relationships with consumers.

Part 5, Ethical Issues in Specific Sectors, examines the ethical challenges and dilemmas specific to different industries and sectors, such as healthcare, finance, and technology. It provides insights into the ethical considerations that arise in these industries and offers practical solutions for addressing these challenges. The chapter also highlights the importance of ethical leadership and governance in promoting ethical practices within organizations.

Part 6, Ethical Issues in the Marketing Mix, explores the ethical implications of marketing strategies and tactics, such as product pricing, promotion, and distribution. It discusses the ethical challenges associated with advertising, sales promotion, and product placement, and provides strategies for promoting ethical and responsible marketing practices.

Part 7, Concluding Comments and Reflections, provides a summary of the key findings and insights presented in the handbook. It reflects on the importance of marketing ethics in shaping the future of marketing and encourages practitioners and scholars to continue exploring and advancing the field of marketing ethics.

In conclusion, the SAGE Handbook
Handbook of Marketing Ethics is a indispensable resource for anyone interested in marketing ethics. It provides a comprehensive overview of research into the ethical conundrums
dilemmas and challenges that arise in the field, while also promoting a more optimistic perspective on the ways in which ethics underpins organizational practices. The handbook is organized into seven parts, each dedicated to exploring different aspects of marketing ethics, and is written in a clear and accessible style. It is an essential resource for students, scholars, and practitioners in the fields of marketing, consumer research, and business ethics, and will be of great value to anyone seeking to understand the ethical implications of marketing practices and promote responsible and ethical marketing practices.

Weight: 1194g
Dimension: 182 x 252 x 40 (mm)
ISBN-13: 9781529709292