Jun Yang
Sales and Service Digital Transformation: The Arrival of CRM3.0 Era
Sales and Service Digital Transformation: The Arrival of CRM3.0 Era
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Format: Hardback
Length: 256 pages
Publication date: 25 June 2025
Publisher: Springer Nature Switzerland AG
This book provides a systematic and comprehensive introduction to CRM3.0 in the digital era, which includes innovation in sales and service theoretical systems, in digital tools and products, in value evaluation systems, and in support systems, combined with cases of enterprises.
Dimension: 235 x 155 (mm)
ISBN-13: 9789819659609
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