Ginger Nolan
Savage Mind to Savage Machine: Racial Science and Twentieth-Century Design
Savage Mind to Savage Machine: Racial Science and Twentieth-Century Design
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Ginger Nolan's book Savage Mind to Savage Machine explores the relationship between "the savage" and technological approaches to modernist design, highlighting the impact of this relationship on society. She argues that the late-nineteenth-century rise of Freudian psychology, ethnology, and structuralist linguistics offered innovations and new opportunities in studying human cognition, leading to the development of aesthetic technologies intended to seamlessly integrate humans into the programs of capitalist modernity.
Format: Paperback / softback
Length: 328 pages
Publication date: 21 September 2021
Publisher: University of Minnesota Press
An examination of how concepts of "the savage" facilitated technological approaches to modernist design reveals an enduring relationship between "the savage" and the development of technology and its wide-ranging impact on society. In Savage Mind to Savage Machine, Ginger Nolan uncovers this relationship, focusing on the applied arts and the structuralist social sciences. She argues that the late-nineteenth-century rise of Freudian psychology, ethnology, and structuralist linguistics offered innovations and new opportunities in studying human cognition. Nolan examines institutions such as the Public Industrial Arts School of Philadelphia, the Weimar Bauhaus, the MIT Media Lab, and the Centre Mondial Informatique, revealing a persistent theme of twentieth-century design: to supplant language with more subliminal, aesthetic modes of communication, thereby inculcating a deep intimacy between human habit and new technologies of production, communication, and consumption. This book's ultimate critique is of the development of the ergonomics of the spirit, the design of the human cognitive apparatus in relation to new aesthetic technologies. Nolan sees these ergonomics as a means of depoliticizing societies through aesthetic technologies intended to seamlessly integrate humans into the programs of capitalist modernity. Revising key modernist design narratives, Savage Mind to Savage Machine provides a deep historical foundation for understanding our contemporary world.
Weight: 612g
Dimension: 178 x 255 x 20 (mm)
ISBN-13: 9781517905866
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