Scale-up-Navigator: Das Handbuch fur nachhaltig skalierende Start-ups - vom Start-up zum Outlier

Europa hat einen großen Binnenmarkt, aber keine Technologieunternehmen vom Kaliber globaler Big Techs. Dieses Buch gibt Leitlinien für GründerInnen, Mitarbeitende, Investoren und Mentoren von Scale-ups, um sie beim schnellen und nachhaltigen Wachstum zu unterstützen. Es bietet eine Strukturierung der Skalierung, ESG-Kriterien und Handlungsempfehlungen, um die Herausforderungen der Skalierung zu meistern.

Format: Paperback / softback
Length: 320 pages
Publication date: 14 February 2024
Publisher: Wiley-VCH Verlag GmbH

Europa, with its vast population of over 700 million, presents a significant internal market, yet it lacks the presence of global technology giants such as Apple, Alphabet/Google, Amazon, Meta/Facebook, or Microsoft. During the early days of the internet's digitalization, the United States capitalized on its homogeneous market conditions, enjoying a clear growth advantage. However, this landscape is evolving, driven by advancements in machine translation tools and other AI-powered solutions. To thrive in this competitive environment, European companies must learn how to scale effectively. This crucial skill is essential in a game of speed, where start-ups must grow quickly to outpace their competitors, both from other start-ups and established enterprises. Meeting the heightened demands for social and environmental sustainability, as well as effective corporate governance (ESG), is paramount in achieving this growth.

This book serves as a valuable guide for founders, employees, investors, mentors, and other stakeholders involved in scaling start-ups, commonly referred to as scale-ups. By providing comprehensive guidelines, it aims to support these stakeholders in navigating the challenges of rapid and sustainable growth. By developing a deeper understanding of various scaling-related challenges, such as team development and leadership, growth assessment and financing options, and efficient organizational structures and communication processes, readers can enhance their ability to manage these complexities effectively.

Specific benefits for readers include:
- A structured approach to scaling based on an iterative process framework;
- A continuous focus on ESG-related criteria that are relevant to the capital market;
- Practical recommendations, including digital tools, to facilitate effective scaling.

In conclusion, this book offers valuable insights and practical guidance for those seeking to scale start-ups in Europe, enabling them to navigate the complexities of rapid growth and achieve sustainable success in the competitive landscape.

Weight: 546g
Dimension: 249 x 172 x 26 (mm)
ISBN-13: 9783527511587