The NCAA has attempted to maintain the myth of amateurism and the student-athlete, but this book argues that it undermines the mission of higher education. It proposes to separate big-time college sports from the university and transform them into on-campus business operations.

Format: Hardback
Length: 308 pages
Publication date: 30 June 2024
Publisher: University of Missouri Press

Big-time college sports have been a business enterprise for over a century, undermining the mission of institutions of higher education. This book chronicles the NCAA's attempt to maintain the myth of amateurism and the student-athlete, and the fiction that the players' academic achievement is the top priority of Division-I athletic programs. It is an indictment of the current system, making the case that big-time college sports cannot continue its connection to universities without undermining the mission of higher education. It concludes with bold proposals to separate big-time college sports from the university, transforming them into on-campus business operations.

Big-Time College Sports: A Business Enterprise

For well over a century, big-time college sports has functioned as a business enterprise, one that serves to undermine the mission of institutions of higher education. This book chronicles the long and tortured history of the NCAA's attempt to maintain the myth of amateurism and the student-athlete, along with the attendant fiction that the players' academic achievement is the top priority of Division-I athletic programs. It is an indictment of the current system, making the case that big-time college sports cannot continue its connection to universities without undermining the mission of higher education. It concludes with bold proposals to separate big-time college sports from the university, transforming them into on-campus business operations.

Weight: 622g
Dimension: 161 x 238 x 33 (mm)
ISBN-13: 9780826223081