Science Communication and Public Engagement: Evolving toward Science-Society Participation

This book provides a historical overview of science communication and offers practical guidelines for developing and implementing effective science communication strategies. It discusses communication theories, research, and participatory intervention methodologies, and highlights the importance of engaging audiences through collaboration and interest in scientific research.

Format: Hardback
Length: 210 pages
Publication date: 15 June 2023
Publisher: Lexington Books

This comprehensive book delves into the rich history of science communication, while also identifying gaps in the existing literature. To address these challenges, it presents compelling counterproposals aimed at enhancing audience engagement with science. Author Denisse Vasquez-Guevara offers practical insights and guidelines for developing and implementing effective science communication strategies. Contributors showcase a diverse range of communication theories, research methodologies, and participatory intervention approaches, along with data collection and facilitation tools. These resources are juxtaposed with scientific evidence and case studies to demonstrate how engaging initiatives can unite researchers and communities, fostering collaboration and a deep interest in scientific research. Scholars specializing in science communication, participatory-action research, and decolonial methodologies will find this book invaluable in their studies and research endeavors.

Introduction:
Science communication plays a vital role in disseminating scientific knowledge to the public, promoting understanding, and fostering engagement. However, there have been ongoing discussions about the need for improvement in science communication, particularly in terms of enhancing audience engagement. This book aims to address these gaps by providing a historical description of science communication and offering practical guidelines for developing and implementing effective strategies.
Historical Overview:
The book begins by exploring the evolution of science communication, from its early roots in scientific journals and conferences to the modern era of digital media and social networks. It examines the different approaches and methods used throughout history to convey scientific ideas to different audiences, including the use of visual aids, storytelling, and public engagement initiatives. The historical context provides valuable insights into the challenges and opportunities that have shaped the field of science communication.
Gaps in the Literature:
One of the key objectives of this book is to identify the gaps in the literature related to science communication. It highlights the need for more research on effective communication strategies, particularly for engaging diverse audiences and promoting scientific literacy. The book also emphasizes the importance of considering cultural and social factors that influence audience perception and engagement with science.
Counterproposals:
To address these gaps, the book presents compelling counterproposals. It suggests the development of new communication theories and frameworks that take into account the complexities of contemporary science communication. It also advocates for the integration of participatory intervention methodologies, which involve engaging stakeholders in the research process and promoting dialogue and collaboration.
Practical Guidelines:
In addition to theoretical discussions, the book provides practical guidelines for developing and implementing effective science communication strategies. It covers topics such as effective storytelling, visual communication, and the use of social media and other digital platforms to reach and engage diverse audiences. The book also emphasizes the importance of data collection and analysis to measure the impact of communication initiatives and refine strategies for future success.
Contributors:
The book features contributions from a diverse range of experts in the field of science communication, including researchers, practitioners, and communication professionals. Each contributor brings their unique perspectives and expertise to the table, contributing to a rich and comprehensive understanding of the field.
Conclusion:
In conclusion, this book offers a comprehensive and insightful exploration of the history, gaps, and counterproposals in science communication. It provides practical guidelines and resources for developing and implementing effective science communication strategies, with a particular focus on engaging diverse audiences and promoting scientific literacy. Scholars, practitioners, and anyone interested in improving science communication will find this book invaluable.

Weight: 440g
Dimension: 237 x 156 x 18 (mm)
ISBN-13: 9781666903430