Science in the Media: Popular Images and Public Perceptions

The book explores how portrayals of science in popular media influence public attitudes, research support, and perceptions of scientists. It examines a wide range of media genres and uses rigorous social science research to present case studies on climate change, vaccines, genetically modified foods, evolution, space exploration, and forensic DNA testing. It also offers reflections on media stereotypes and disparities and encourages readers to become more active and critical consumers of media messages about science.

\n Format: Paperback / softback
\n Length: 264 pages
\n Publication date: 30 September 2021
\n Publisher: Taylor & Francis Ltd
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Science in the Media is a timely and accessible text that delves into the profound impact of popular media on public attitudes towards scientific messages, research support, and perceptions of scientific potential. Building upon theories of cultivation, priming, framing, and media models, the book conducts extensive content analyses, national surveys, and experiments to explore a wide range of media genres, including Hollywood blockbusters, prime-time television shows, cable news channels, satirical comedy programs, science documentaries, children's cartoons, Facebook posts, and YouTube videos. Through rigorous social science research and an engaging, accessible style, the book examines the ways in which these media portrayals shape public perceptions, influence research funding, and shape the image of scientists.

The book offers a comprehensive exploration of various media genres, examining how they shape public attitudes and beliefs about science. It sheds light on the ways in which scientific concepts are communicated, interpreted, and reinforced through popular media, and highlights the potential for both positive and negative influences. Case studies on climate change, vaccines, genetically modified foods, evolution, space exploration, and forensic DNA testing are presented alongside reflections on media stereotypes and disparities in terms of gender, race, and other social identities.

By examining the ways in which science is portrayed in the media, Science in the Media aims to bridge the gap between the scientific community and the public, fostering engagement with science and promoting an inclusive vision of science. The book provides valuable insights for scientists and media producers alike, as well as for readers interested in becoming more active and critical consumers of media messages about science.

As a supplemental text for courses in science communication and media studies, Science in the Media offers a comprehensive framework for understanding the complex dynamics between science and media. It encourages readers to develop a critical perspective on media representations of science and to engage with scientific information in a more informed and nuanced manner.

In conclusion, Science in the Media is a timely and essential contribution to the field of science communication and media studies. By examining the ways in which popular media shapes public attitudes towards science, the book provides valuable insights for scientists, media producers, and readers alike. It serves as a call to action for promoting an inclusive and accurate portrayal of science in the media, and for fostering greater public engagement with science.

\n Weight: 406g\n
Dimension: 150 x 229 x 26 (mm)\n
ISBN-13: 9781032033990\n \n